Privacy Policy

Last updated: 1st November, 2019.

This Privacy Policy describes how we collect and process your personal information through Bright Ink Lab websites, services, and applications (together referred to as "Bright Ink Lab Services").

Table of Contents

Controllers of Personal Information

Bright Ink Lab Ltd is the data controller of personal information collected and processed through Bright Ink Lab brands. Details can be found here.

What Personal Information About Customers Does Bright Ink Lab Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of information we gather:

  • Information You Give Us: we receive and store any information you provide in relation to Bright Ink Lab Services. Click here to see examples of what we collect. You can choose not to provide certain information but then you might not be able to take advantage of certain of the Bright Ink Lab Services.
  • Automatic Information: we automatically receive and store certain types of information when you use Bright Ink Lab Services, such as information about your use and your interaction with content and services available through Bright Ink Lab Services. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Bright Ink Lab Services and other content served by or on behalf of Bright Ink Lab on other websites. Click here to see examples of what we collect.
  • Information From Other Sources: we might receive information about you from other sources. Click here to see examples of the information we receive.

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For What Purposes does Bright Ink Lab Process Your Personal Information?

We process your personal information to operate, provide, and improve the Bright Ink Lab Services that we offer to our customers. These purposes include:

  • Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products, services, and promotional offers.
  • Provide, troubleshoot, and improve Bright Ink Lab Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of the Bright Ink Lab Services.
  • Recommendations and personalisation. We use your personal information to recommend content and personalise your experience with Bright Ink Lab Services.
  • Comply with legal obligations. In certain cases, we have a legal obligation to collect and process your personal information.
  • Communicate with you. We use your personal information to communicate with you in relation to Bright Ink Lab Services via different channels (e.g., by phone, email, chat).
  • Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.
  • Fraud Prevention and Credit Risks. We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Bright Ink Lab, and others. We may also use scoring methods to assess and manage credit risks.
  • Purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.

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What About Cookies?

To enable our systems to recognise your browser or device and to provide Bright Ink Lab Services to you, we use cookies.

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Does Bright Ink Lab Share Your Personal Information?

Information about our customers is an important part of our business and we do not sell our customers’ personal information to others. Bright Ink Lab shares customers’ personal information only as described below.

Third Party Service Providers:
We employ other companies and individuals to perform functions on our behalf. Examples include sending e-mail, providing marketing assistance, processing payments, transmitting content, scoring credit risk, and providing customer service. These third party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by applicable data protection laws.
Business Transfers:
As we continue to develop our business, we might sell or buy other services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the customer consents otherwise). Also, if Bright Ink Lab is acquired, customer information will of course be one of the transferred assets.
Protection of Bright Ink Lab and Others:
We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Bright Ink Lab, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties and you will have an opportunity to choose not to share the information.

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How Secure is Information About You?

We design our systems and devices with your security and privacy in mind.

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
  • All debit and credit card payments are made through our card processor's secure systems. No payment card information or bank details are ever stored by Bright Ink Lab.
  • We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information.
  • It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. Be sure to sign out when you finish using a shared computer.

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What About Third-Party Advertisers and Links to Other Websites?

Bright Ink Lab Services may include links to other websites and apps, which may collect information about you when you interact with their content, advertising, and services.

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What Information Can You Access?

You can access your information, including your name, payment options, membership information, and purchase history in the Members Area of the Bright Ink Lab websites.

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What Choices Do You Have?

    If you have any questions or objections as to how we collect and process your personal information, please contact us.

  • As discussed above, you can choose not to provide certain information but then you might not be able to take advantage of various Bright Ink Lab Services.
  • You can add or update certain information from within your account. When you update information, we usually keep a copy of the previous version for our records.
  • If you don't want to receive e-mail communication from us, please adjust your Email Preferences. If you don’t want to receive in-app notifications from us, please adjust your notification settings in the app or your device.
  • The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Because cookies allow you to take advantage of some essential Bright Ink Lab Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Basket, proceed to Checkout, or use any Bright Ink Lab Services that require you to sign in.
  • When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop any further processing of your data for that purpose.

In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances. If you wish to do any of these things, please contact us.

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Are Children Allowed to Use Bright Ink Lab Services?

Bright Ink Lab doesn't sell products for purchase by children. We do sell children's products for purchase by adults. If you're under 18, you may use Bright Ink Lab Services only with the involvement of a parent or guardian.

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How Long Do We Keep Your Personal Information?

We keep your personal information to enable your continued use of Bright Ink Lab Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Policy, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases, and to improve the relevancy of products and content we recommend.

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Contacts, Notices & Revisions

If you have any concern about privacy at Bright Ink Lab or want to contact one of our data controllers, please contact us with a thorough description and we will try to resolve the issue for you.

As our business changes, our Privacy Policy will change also. You should check our website frequently for changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

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Examples of Information Collected

Information You Give Us When You Use Bright Ink Lab Services

You provide information to us when you:

  • access free services or information by entering your personal details (e.g. your name or email address);
  • sign up for product notifications or newsletters;
  • place an order through Bright Ink Lab Services;
  • download, stream, view, or use content on a device, or through a service or application; download or use an application on a device;
  • provide information in Your Account(s);
  • communicate with us by phone, e-mail, or otherwise;
  • complete a quiz, questionnaire, or a support ticket;
  • participate in community features, like providing reviews and ratings; or

As a result of those actions, you might supply us with such information as: your name, address, email address and phone number; IP address; payment information; your location information; content of reviews and e-mails to us; credit history information; and device log files and configurations.

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Automatic Information

Examples of the information we collect and analyse include:

  • the Internet protocol (IP) address used to connect your computer or other device to the Internet;
  • login, e-mail address, and password;
  • computer, device, and connection information such as device application or browser type and version, browser plug-in types and versions, operating system, or time zone setting;
  • the location of your device or computer;
  • content interaction information, such as content downloads, streams, playback details, listening behaviour like start and stop points, listening duration, and network details for download quality, including information about your internet service provider;
  • device metrics such as application usage, connectivity data, and any errors or event failures;
  • Bright Ink Lab Services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application);
  • purchase and content use history, which we sometimes aggregate with similar information from other customers to create features such as Best Sellers;
  • the full Uniform Resource Locators (URL) clickstream to, through, and from our website (including date and time); cookie number; page response times, download errors, page interaction information (such as scrolling, clicks, and mouse-overs); and
  • email addresses or phone numbers used to contact us.

We may also use device identifiers, cookies, and other technologies on devices, applications and our web pages to collect browsing, usage or other technical information for fraud prevention purposes.

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Information From Other Sources

Examples of information we receive from other sources include:

  • account information, purchase or redemption information, page-view and clicks information, or other information about your interactions with businesses who assist us in our targeted marketing;
  • search results and links, including paid listings; and
  • credit history information from credit bureaus, which we use to help prevent and detect fraud.

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Information You Can Access

Examples of information you can access through Bright Ink Lab Services include:

  • status of recent orders (including subscriptions);
  • your complete order history;
  • personally identifiable information (including name, e-mail, password, communications);
  • payment settings (including payment card information);
  • e-mail notification settings;

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Bright Ink Lab Brands

Bright Ink Lab Ltd includes: Bright Ink Lab Consulting Services, Talking Times Tables, Talking Spellings, and What's for School Dinner?